{"product_id":"e-l-f-power-grip-primer-4-niacinamide","title":"e.l.f. Power Grip Primer + 4% Niacinamide","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGel primer formula with sticky texture grips makeup for long-lasting wear\u003c\/li\u003e\n\u003cli\u003eInfused with 4% niacinamide to help even out skin tone and brighten\u003c\/li\u003e\n\u003cli\u003eGives skin a dewy, glowing finish\u003c\/li\u003e\n\u003cli\u003eTranslucent-finish primer works on all skin tones\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNiacinamide (4%): Evens out skin tone and brightens the look of dullness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGreat for\u003c\/strong\u003e: Oily, Normal, Dry, and Combination Skin Types\u003c\/p\u003e\n\u003cp\u003eYour skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNET WT: 0.811 FLOZ \/ 24 mL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAll e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAll e.l.f. products are cruelty free and vegan.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ee.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!\u003c\/strong\u003e\u003c\/p\u003e","brand":"e.l.f. Cosmetics","offers":[{"title":"Default Title","offer_id":57579243045199,"sku":"GBLH00021241","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0621\/2431\/files\/IMG_6212_f3a4035e-ad8f-4e7d-a688-2a8fc7635efb.jpg?v=1777312825","url":"https:\/\/26klondon.co.uk\/products\/e-l-f-power-grip-primer-4-niacinamide","provider":"26K London Beauty Ltd.","version":"1.0","type":"link"}