{"product_id":"e-l-f-power-grip-primer","title":"e.l.f. Power Grip Primer","description":"\u003cp\u003e\u003cstrong\u003ePower Grip Primer is the #1 Primer in America.*\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e A gel-based, hydrating face primer that smooths skin while gripping your makeup.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGel primer formula grips makeup \u003c\/li\u003e\n\u003cli\u003eGives skin a long-lasting, naturally dewy finish\u003c\/li\u003e\n\u003cli\u003eTranslucent finish gel primer works on all skin tones\u003c\/li\u003e\n\u003cli\u003eNon-comedogenic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGreat for: \u003c\/strong\u003eoily, dry and combination skin\u003c\/p\u003e\n\u003cp\u003eGet an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAll e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAll e.l.f. products are cruelty free and vegan.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ee.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!\u003c\/strong\u003e\u003c\/p\u003e","brand":"e.l.f. Cosmetics","offers":[{"title":"Default Title","offer_id":57579242193231,"sku":"GBLH00021242","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0621\/2431\/files\/IMG_6208_e9d1b977-7397-40ed-b0be-2e80d42b032a.jpg?v=1777312816","url":"https:\/\/26klondon.co.uk\/products\/e-l-f-power-grip-primer","provider":"26K London Beauty Ltd.","version":"1.0","type":"link"}