{"product_id":"living-proof-style-lab-air-dry-styler","title":"Living Proof Style Lab Air-Dry Styler","description":"\u003cp\u003ePowered by science, Living Proof was brought to life in 2005 by a team of world-class hair stylists and scientists to get to the root of common hair care concerns. Abandoning your typical tresses recipes, and choosing to approach your strands from a pharmaceutical, medical and biotech perspective, the brand cuts out the unnecessary and focuses on what's actually needed. Enter the Style Lab Air-Dry Styler (148ml), an air-dry cream for fast, effortless, heatless style made to last.\u003c\/p\u003e\u003cp\u003eApply, style, and go with the Living Proof Style Air-Dry Styler (148ml)!\u003c\/p\u003e \u003cp\u003eMeet this innovative, lightweight cream for low-maintenance styles with soft, all-day hold: a true fresh-out-the-shower favourite. Featuring a targeted HairTech approach with a blend of clay, waxes, and proprietary emollients to overcome the challenges of typical air-drying by smoothing frizz and enhancing texture. A natural algae-based polymer (typically found in firming skin care) boasts strong film-forming properties for durable styles with its lasting yet flexible coating. Bentonite clay creates and supports texture thanks to its strand-scaffolding power. What's more? This effortless cream boosts movement and definition for salon-level swishes without crunch or crispiness. It's time to ditch your next blowout and find out why we can't live without this coveted cream!\u003c\/p\u003e","brand":"Living Proof","offers":[{"title":"Default Title","offer_id":57578340909391,"sku":"GBLH00012046","price":31.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0621\/2431\/files\/images_ae1e7d4e-f404-4dd1-9287-539bf5794bf1.webp?v=1777306299","url":"https:\/\/26klondon.co.uk\/products\/living-proof-style-lab-air-dry-styler","provider":"26K London Beauty Ltd.","version":"1.0","type":"link"}