{"product_id":"virtue-curl-shampoo-240ml","title":"VIRTUE Curl Shampoo 240ml","description":"\u003cdiv class=\"flex flex-col gap-2\"\u003e\u003cp\u003eAfter spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (\u003cem\u003ewithout\u003c\/em\u003e weighing strands down). Thanks to this, the Curl Shampoo rebuilds damaged hair with each use, while lifting excess oils from your curls - all without drying them - and helping to maintain your beautiful natural curl pattern.\u003c\/p\u003e\u003c\/div\u003e","brand":"VIRTUE","offers":[{"title":"60ml","offer_id":57579094344015,"sku":"GBLH00002588","price":43.0,"currency_code":"GBP","in_stock":true},{"title":"240ml","offer_id":57579094376783,"sku":"GBLH00002589","price":43.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0621\/2431\/files\/images_278b48f2-8a9d-4092-b768-c028a250a1ab.webp?v=1777311345","url":"https:\/\/26klondon.co.uk\/products\/virtue-curl-shampoo-240ml","provider":"26K London Beauty Ltd.","version":"1.0","type":"link"}