Privacy policy

PRIVACY POLICY

This Privacy Policy describes how 26k London (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

COLLECTING PERSONAL INFORMATION

When you visit the Site, we collect information about your device, interactions with the Site, and details necessary to process your purchases. We may also collect additional information if you contact us for customer support. Any information that can uniquely identify an individual is referred to as “Personal Information.”

Device Information
  • Examples of Personal Information Collected:
    Web browser version, IP address, time zone, cookie information, sites/products viewed, search terms, and interactions with the Site.
  • Purpose of Collection:
    To load the Site accurately for you and perform analytics to optimize the Site.
  • Source of Collection:
    Automatically collected via cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a Business Purpose:
    Shared with our processors Shopify, PayPal, and Stripe.
Order Information
  • Examples of Personal Information Collected:
    Name, billing address, shipping address, payment details, email address, and phone number.
  • Purpose of Collection:
    To fulfill orders, process payments, arrange shipping, provide invoices/order confirmations, and communicate about products or services.
  • Source of Collection:
    Collected directly from you.
  • Disclosure for a Business Purpose:
    Shared with our processors Shopify, PayPal, and Stripe.
Customer Support Information
  • Examples of Personal Information Collected:
    Name, address, phone number.
  • Purpose of Collection:
    To provide customer support.
  • Source of Collection:
    Collected directly from you.
  • Disclosure for a Business Purpose:
    Shared only within 26k London.

MINORS

The Site is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children. If you believe your child has provided Personal Information, please contact us to request deletion.

SHARING PERSONAL INFORMATION

We share your Personal Information with service providers to provide services and fulfill contracts. For example:

  • Shopify: Powers our online store. Learn more: Shopify Privacy Policy.
  • Legal Compliance: We may share Personal Information to comply with laws, respond to lawful requests, or protect our rights.

BEHAVIORAL ADVERTISING

We use your Personal Information to deliver targeted advertisements and marketing communications. For example:

Opt-Out Links

For broader opt-out options, visit: Digital Advertising Alliance Opt-Out.

USING PERSONAL INFORMATION

Your Personal Information is used to provide services, including offering products for sale, processing payments, fulfilling orders, and informing you of new products or offers.

LAWFUL BASIS (GDPR)

If you are a resident of the EEA, we process Personal Information under these lawful bases:

  • Your consent.
  • Performance of a contract.
  • Compliance with legal obligations.
  • Legitimate interests, without overriding your fundamental rights.

RETENTION

We retain your Personal Information for records unless and until you request erasure. See the "Your Rights" section for more information.

AUTOMATIC DECISION-MAKING

We do not engage in fully automated decision-making with legal or significant effects. Shopify may use limited automated decision-making to prevent fraud.

GDPR RIGHTS

EEA residents have rights to access, correct, update, or erase Personal Information. For data transfers outside the EEA, refer to ShopifyGDPRWhitepaper.

COOKIES

Cookies are small data files downloaded to your device to improve browsing experiences. We use cookies for:

  • Functional purposes (e.g., customer login).
  • Analytics (e.g., Shopify analytics).
Cookie Management
  • Manage cookies via browser settings. Learn more: All About Cookies.
  • Blocking cookies may limit website functionality.

DO NOT TRACK

We do not alter data collection practices in response to Do Not Track signals due to inconsistent industry standards.

CHANGES

We may update this Privacy Policy to reflect operational, legal, or regulatory changes.

SMS COMMUNICATIONS

1. Scope of SMS Messaging
We may collect and use your mobile phone number in order to send you SMS (text) messages for marketing and service‑related purposes, including updates, promotions, notifications of new products/services, special offers, reminders, cart‑abandonment alerts (where applicable), and other messages that you have opted to receive.

2. Consent
By providing your mobile phone number and opting in (via website form, checkout, or other means), you expressly consent to receive SMS messages from us. You may withdraw this consent at any time.

3. Use and Retention of Mobile Number
We collect your mobile number solely for the purposes for which you provided it (e.g., SMS communications). We will not share your SMS‑opt‑in status or mobile number with third parties for marketing purposes unrelated to providing the SMS service. We may share your number and data with our service providers (including platform providers, carriers, vendors who assist in the delivery of SMS messages) strictly to enable or facilitate the SMS service. 
We retain your mobile number for as long as you remain opted in, or for as long as necessary to provide the SMS service, allow you to exercise your rights (such as opt‑out), comply with legal obligations, resolve disputes, and enforce our agreements.

4. Third‑Party Data Sharing and Opt‑In Status
We will not share your opt‑in to the SMS campaign with any third party for purposes unrelated to providing you with that campaign. We may share your personal data — including your mobile number or SMS opt‐in or consent status — with our service providers solely for purposes of delivering the SMS program. 
If you have opted out of SMS messaging, we will not send you messages, and we will respect your withdrawal of consent.

5. Cookies, “Abandoned Cart” or Behaviour‑Based Messaging 
We use cookies or other tracking technologies to monitor when you add items to your shopping cart and then leave the site without completing your purchase; we may use that information to send you SMS reminders.

6. Location‑Based Services
If we collect or use your location data via mobile device in connection with SMS messaging (for example to send you location‑based offers or alerts), we will describe how this data is collected, used, stored, and your choices with respect to it. 

7. Your Rights & Opt‑Out
You have the right to opt out of SMS messaging at any time. Withdrawal of consent will not affect the lawfulness of any SMS messages sent prior to your opt‑out. To opt out, click the “unsubscribe” link in the SMS, or manage preferences via your account.
Please note that if you opt out of marketing SMS messages, you may still receive transactional or service‑related SMS communications (such as account alerts, order updates) unless you explicitly opt out of those too.

8. Changes to this SMS Section
We may update this SMS section of our Privacy Policy from time to time. We will post any updates on our website and indicate the date of last revision. We encourage you to review this section periodically.

CONTACT

For questions, complaints, or to exercise your rights: