ICONIC London Glaze Crayon 5.14g (Various Shades)

Offering trend-led, celebrity-approved (it has graced the face of Kim KW, for one) products and application tools that challenge tradition (just check out their foundation brush), ICONIC London was founded by trained make up artist Jade Elliott. For mesmerising, glistening eyes that will turn heads everywhere you go, prepare to adorn your eyes with the Glaze Crayon… a dual-ended formula that leaves a gorgeous glam finish in its wake.

It's time to give your look a glittering glow-up thanks to ICONIC London's Glaze Crayon, designed to create an ultra-glamourous, can't-keep-your-eyes-off look.

The innovative, dual-ended eye crayon transforms your lids with a swipe of super-fine, pearly pigment. Offering a wet-look glaze, its 2-in-1 formula houses a liquid glitter on one end, and a heavenly-rich eyeshadow crayon on the other. Gone are the days of cleaning up pesky fallout and touching up your make up, this goes on and stays on exactly where you put it. Available in an array of shades from the deep midnight blue of ‘After Hours' to the glistening gold of ‘Goddess' and pretty-in-pink ‘Wildflower'... your only problem will be stopping yourself from completing your collection with every enthralling hue.